There are two elements to successful online marketing:
1) Driving visitors to your web site
2) Engaging your visitors, so that they act on the information you provide on your web site and keep coming back.
I'd like to share with you what I believe are 'The 7 Key Deadly Sins of Web Site Content' - The things that we as e-business managers, should avoid at all costs:
1) Cluttered and excessive content - Overwhelming visitors
2) Asking too much information - e.g. survey and registration forms
3) Lack of information - e.g. Legal, Name, Address, Instructional materials
4) Poor Quality - e.g. Bad spelling and grammar - Badly presented content
5) Content not search engine friendly
6) Badly designed and not accessible
7) Lack of fresh content
If you'd like to find out more about engaging and retaining your web site visitors, check out my e-business training courses.
