I regularly deliver free E-Business Lessons via Twitter. Follow me on Twitter for up-to-date e-lessons www.twitter.com/echoebusiness.com:
In the meantime please find below a round up of my 2009 E-Business Lessons via Twitter:
#ELesson 21: On Twitter try to avoid 'White Noise'. Talk about what's relevant to your industry and audience. Engage with others opinions
#ELesson 20: To generate consumer trust online, ensure you are as transparent as possible. View Consumer Trust Model http://bit.ly/8tWp6a
#ELesson 19: When planning content for the Internet consider your audience. Techies tend to be stimulated by details, Marketers visually...
#ELesson 18: Customer engagement happens through education, entertainment and interaction. Enabling user-enerated content is one example
#ELesson 17: In a recession price, consider packaging up knowledge or services into smaller lower cost productized services and sell online
#ELesson 16: When you create links back to your web site, use commonly used search words that people use to increase your site ranking.
#ELesson 15: When presenting content on a web site - its important to strategically position call-to-action items to catch a users attention
#ELesson 14: Its so easy to lose hrs on social media. Communicate 1 key message daily - and reply or comment to just 3 other relevant ones.
#ELesson 13: Writing for the web is very different to print. No more than 500 words per page, 250 optimum, use bullets and SEO the text.
#ELesson 12 Definitions: E-Commmerce is just one element of E-Business. It is simply the sales of goods and services over the Internet.
#ELesson 11: Measure your click-through-rate from Twitter using www.bit.ly - You should be pleasantly suprised :-)
#ELesson 10: Content SEO really doesn't need an SEO expert. Train your content publishing team to search engine optimise your content.
#ELesson 9: Ensure what you do offline is echoed online. Your success will lie ultimately on managing your customer's expectations.
#ELesson 8: A successsful online advertising #strategy - Right time, right place, right people, right budget, right price in an engaging way
Unemployment busting #ELesson 7 - Online retail clearly needs affordable delivery companies who hire staff, lower price & profit on volume.
#ELesson 6: Don't join link building networks - Google is likely to penalise you. Build credible links from relevant web sites only
#ELesson 5: Use social media not only to engage and discuss, but to learn about your prospects and clients, issues, needs, tastes and ideas
#ELesson 4: When choosing a card processing provider for a web site, consider what security, what cards, what pricing and when you get funds
#ELesson 3: A great thing about the net is the ability to generate advocacy. Are you enabling others to advocate your brand online?
#ELesson 2: Beware of copying what everyone else does with #emarketing. A strategy that fits one business will not necessarily fit another.
#ELesson 1: Successful internet marketing involves not only driving traffic, but also engaging your visitors when they arrive.


