Businesses have been inspired by annual rises in internet sales over the last few years. More recently, increases in online purchases, and the current economic climate, have propelled more organisations to sell their products and services online. One of the challenges they face with selling over the internet, is building consumer trust. Lets examine how organisations can meet this challenge.

Building Consumer Trust online involves assuring customers of your identity and credibility, as well as protecting the security of their information.

When it comes to smaller businesses, and lesser known brands, consumers are concerned that they are dealing with a bonafide business, that will not only deliver on its promises, but also protect their personal details. Have a look at our Consumer Trust Model. This will show you what kind of details should be included on your web site, as well as advice on how to demonstrate credibility.

Its is vital to assure customers that you have adequate web site security, that protects their personal information, and that transacts their credit/debit card payments securely. As you can see from the Echo Consumer Trust Model, it is helpful to assure potential customers that using payment cards over the internet, is no less secure than via high-street stores and restaurants.

All of these elements, armed with a professionally designed web site, and a usable e-commerce store, will aid towards successful online sales.

Author: Deborah Collier, 19th January 2009