What are you twittering on about?
“Web 1.0 - Find Me
Web 2.0 - Join Me
Web 3.0 - Follow Me”Thomas Power, Chairman Ecademy.com
More importantly what’s your business twittering about?
If your business isn’t taking advantage of Twitter as online PR and marketing tool, you could be missing out on a golden opportunity.
Twitter is a micro-blogging site traditionally used by members to update friends with what they are doing, thinking or feeling, such as “About to catch a plane to Barbados” or “Frustrated with the unreliable and slow train route from Bracknell to London”. The status messages, known as ‘Tweets’, can be up to 140 characters long, so that they can be sent from mobile phones or email, or embedded into a web page or social networking site.
How can you use Twitter to your advantage?
- Personal or professional status
- Emergency information
- News Headlines
- Businesses news and News sites such as CNN
- Special events such as concerts or parties- Product and special offer announcements
Step 1:
Write a list of all the short pieces of information you wish to communicate, such as events, news, ticket availability, product/service launches or status
Step 2
Think about the audience
Step 3
Register an account at Twitter.com for each audience you would like to attract. Personalise the account with photos, web link and mobile phone numbers, so you can add status messages from your phone.
Step 4
Start updating your statuses on a regular basis
Step 5
Let others know you are on twitter, by emailing your contacts and embedding your twitter feed into your web site and social networking profiles.
Useful Twitter Tools
TWIRL– Desktop tool, which allows you to manage all your twitter accounts in one place. E.g post and respond to messages
TweetLater– Allows you to schedule tweats
TwitterFeed – Allows you to feed the headlines of your blog into Twitter
NEW! Learnebusiness.com Twitter
I hope this section is useful, and note that this advice can be applied to many types of business web site. If you have any feedback or a Case Study that you would like to share with our readers, please contact me
