From the biggest multinational corporations down to start-up sole traders, the possibilities of e-business and ecommerce have had a momentous effect. There used to be a clear definition between companies of different sizes, but the opportunities afforded by the Internet have blurred this line - allowing quicker growth for small businesses and an everincreasing pool of customers and stakeholders. The recession has forced businesses to look more closely at their marketing spending and the overall service they offer their customers.
Gaining the competitive edge has become even more crucial and a focus on online strategy has become an absolute necessity even for the smallest or most traditional traders. Consumer perception is shifting and for the first time ever, a small player has the potential to compete against the big boys in the market
, and win.
