E-Business Advice Column

Top 5 E-Business Predictions 2010

Deborah Collier — Mon, 18 Jan 2010 14:19:12 +0000

The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and ...

E-Business Lessons via Twitter

Deborah Collier — Mon, 11 Jan 2010 14:46:33 +0000

A roundup of E-Business Lessons delivered via Twitter in 2009. New Twitter lessons can be found by following Deborah at www.twitter.com/echoebusiness

Online Tactics in a Recession - 'Start Your Business Magazine'

Deborah Collier — Tue, 01 Dec 2009 16:52:24 +0000

The economic crisis has had a huge impact on businesses and start-ups, which struggle with limited resources and budgets. Fortunately today’s entrepreneurs have a new and powerful tool at their fingertips.

Could Twitter Replace Email Marketing?

Deborah Collier — Fri, 11 Sep 2009 06:34:17 +0100

Email marketing offers a channel to directly target subscribers, however the return in investment, particularly for smaller businesses is still fairly low in comparison to other media channels.

How to Write a Digital Strategy

Deborah Collier — Mon, 20 Jul 2009 16:24:59 +0100

The current economic climate has forced businesses to change their advertising strategy and there is now more focus on the Internet than ever before.

The changing face of web content – Personalisation for all

Deborah Collier — Tue, 16 Jun 2009 15:53:01 +0100

Personalisation has come to the forefront again recently, as organisations seeking the competitive edge, maximise the value of their online presence, strengthen customer loyalty and increase staff efficiency.

Online Lessons from the Big Boys 'Start Your Business Magazine'

Deborah Collier — Sat, 02 May 2009 16:13:45 +0100

Deborah Collier of Echo E-Business highlights some valuable online lesssons SME's can learn from the big brands.

7 Deadly Search Engine Sins

Deborah Collier — Wed, 25 Feb 2009 15:11:55 +0000

Those of you who subscribed to our e-business advice column last year, will already be familiar with our ‘7 Deadly ...

E-Business Evolution 2009 - White Paper

Deborah Collier — Sun, 01 Feb 2009 17:14:10 +0000

Past, present and future e-business strategies discussed by: J.P. Morgan, PricewaterhouseCoopers, Cancer Research UK, Linden Lab, John Lewis and Echo E-Business

Building Consumer Trust Online

Deborah Collier — Mon, 19 Jan 2009 15:31:07 +0000

One of the challenges organisations face with selling over the internet, is building consumer trust. Lets examine how organisations can meet this challenge.

Top 5 E-Business Predictions for 2009

Deborah Collier — Sun, 04 Jan 2009 16:44:31 +0000

Increases in internet use and online sales is nothing new. The rising trend has been elevated and more recently emphasised ...

Retail Strategy for Grown-Ups

Deborah Collier — Mon, 29 Sep 2008 17:29:22 +0100

Forget Multi-Channel selling! Mature businesses understand that fully-integrated approaches to selling, win customers and keep them coming back.

What Are You Twittering on About?

Deborah Collier — Tue, 16 Sep 2008 17:11:20 +0100

What Are You Twittering on About? More importantly what's your business twittering about?

Are you an ebizanista?

Deborah Collier — Thu, 24 Jul 2008 22:10:05 +0100

You've heard of fashionistas but what about ebizanistas? Beware of following the latest fad in online business, technologies or techniques. Just because they work for one business, it does not mean they will work for yours. Ever heard the expression, "If it isn't broken, don't fix it"?

7 Deadly Web Content Sins

Deborah Collier - E-Business Advisor — Mon, 30 Jun 2008 09:00:00 +0100

Deborah Collier introduces her '7 Deadly Web Content Sins'. If you avoid these, you are part way to being more successful online.

Marketing a New Online Directory

Deborah Collier - E-Business Advisor — Wed, 11 Jun 2008 21:15:42 +0100

Deborah answers a reader Chris George's question - "How do I use the internet to market my new festive online directory for hotels and restaurants?"

Top Tips for Creating an E-Newsletter

Deborah Collier - E-Business Advisor — Wed, 07 May 2008 21:45:25 +0100

Deborah answers Advice Column Reader, Louis Berger of Utopia Salon's Question "How do you create newsletters and marketing flyers?

The Services Marketplace - Getting it right

Deborah Collier - E-Business Advisor — Tue, 29 Apr 2008 22:05:24 +0100

Deborah posts some advice recently given to a potential investor of an Online Services Marketplace

Business Networking Sites - Growing Industry, Growing Competition!!

Deborah Collier — Fri, 11 Apr 2008 22:40:28 +0100

Business Networking Sites such as Ecademy, WordofMouse and LinkedIn are sprouting up at every corner, and just like Social Networking Sites, these E-Business owners, must face up to the Competition.

Lessons from the Greatest Dot-com Failure

Deborah Collier — Wed, 09 Apr 2008 06:15:42 +0100

The most memorable Dotcom Failure was that of the original Boo.com eight years ago. Please find below our article written and recently revised for our readers. This article is a useful read before embarking on any e-commerce project.

Get Chatting and Improve Your Google Ranking

Deborah Collier — Wed, 19 Mar 2008 22:52:23 +0000

Did you know that the more links you have to your web site, the better the search engine ranking? It's great if you can get quality web sites to link to your content, but how about some of your own online PR?